I was rereading the book The Cluetrain Manifesto: The End of Business as Usual by a collaboration of the authors Levine, Locke, Searls & Weinberger (available in its entirety for free). This is a really fascinating book that I keep around the house. It is an insightful perspective on our cyber marketplace, and is especially usefull for us musicians. If these first two sentances from the introduction by Christopher Locke don't peak your interest, than you should probably start thinking about composing and performing for Mr.Crusoe on the Juan Fernández Islands.... (I hear he doesn't have an iPhone yet).
"What if the real attraction of the Internet is not its cutting-edge bells and whistles, its jazzy interface or any of the advanced technology that underlies its pipes and wires? What if, instead, the attraction is an atavistic throwback to the prehistoric human fascination with telling tales? "
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